The Indian Cosmetics Industry is undergoing rapid evolution and transition following liberalization. It has matured considerably during the last decade. Although economic slowdown all over the world had proved a major handicap for big players but it did not affect the overall growth in the industry which was estimated to be in the range of 15-20%.
With globalization, there have been changes in many areas viz. upgradation, competition, brand image etc. On the other hand, cosmeceuticals and naturals emerged favourite segments for the consumers.
Today, the industry is gearing up for a new phase in its growth, according to market analysts.
Cosmetics for the skin
Skincare creams & lotion, cleansing creams, moisturizing creams, foundation creams, vanishing creams, gel etc. Skin bleach creams, Antiperspirants, Deodorants, face powders, compact powders, talcum powders, face packs and masks, bath powders, lipsticks.
Cosmetics for the Hair Shampoos, Hair tonics & conditioners, Hair lacquers, Hair bleaches, hair colorants.
Cosmetics for the body - Shaving soaps, creams
Cosmetics for the eyes - Eyes shadows, Eye liners, Eyebrow pencils, Mascara
For Cosmetics, packaging turned out to be one of the key modes of differentiation during the year. Companies used packaging both as a means towards off the fakes in grey market and as a USP to set a brand apart from the rest. Bubble packs for shampoos, tamper-proff containers for hair-oils (parachute) were some of the innovations that worked.
India is now home to the biggest international players in this sector like Shiseido, Elizabeth, Arden and Pierre Cardin as well as direct selling firms Avon and Oriflame. Recently another direct marketing firm Modicare, also launched a range of cosmetics and skin care products.
The current global market for herbal cosmetics is $ 1500 billion and is estimated to grow at the rate of 25% per anum.. In European Countries the natural skin care products have the highest market share of all product categories. The German and the French herbal cosmetics markets are the fastest growing markets among the European countries. In the personal care products market in India estimated to be worth USD 4 billion p.a.
Personal hygiene products (including bath and shower products, deodorants etc.), hair care, skin care, colour cosmetics and fragrances are key segments of the personal care market. In Asian markets, China and India are the maximum users of herbal cosmetic products. India the total ayurvedic products market is estimated to be Rs. 2500 crore per annum out which Rs. 450 crore is the market of natural herbal cosmetics. The other coming market in Asia is the Malaysian herbal market with an annual turnover of Rs. 4.55 billion per year and is growing at a rate of 20% annually.
China is the largest exporters of herbal cosmetics in the world whereas India stands second in the global market share. Both the countries have a rich heritage and hence are the biggest exporters of herbal cosmetics.
The major drivers for Cosmetics are Non-Ionic W/N for retail sale, HCO Fatty Acid ( Including 12-Hydroxy Stearate) , Cream Face, Dentifrices in paste ( Tooth paste) and other beauty make-up preparation.
SOAPS DETERGENTSThe soap and detergent industry covers laundry and toilet soaps and synthetic detergents in the form of liquids, powders and bars. These are consumer products and their quality, price, marketing and distribution network determines the success of the units in the sector. The industry has developed both in the small scale sector and organized sector. The manufacture of detergents and toilet soaps has been deli censed .
The Indian personal care market is estimated to be worth US$ 4 Billion (approx. Rs. 20,000 crore) this includes Bath and Shower products, Hair Care, Skin Care, Cosmetics, Fragrances and Deodorants. Bar Soaps also has grown at a growth rate of 5% per anum over the last 5 years and stands at market size of US$ 1.5 billion (approx Rs. 7500 crores).
The overall Indian personal care market has the potential to grow at 15-16% per annum and thereby double to US$ 8 billion (approx 40,000 crore) by 2012.
ESSENTIAL OILS AND PERFUMESGlobal turnover of Essential Oil Industry business is estimated to around US$14 billion. In this turnover India’s share is just about 10% though potential is much more. Based on population ratio, the potential is estimated to be 18%. The lack of coordination is responsible for not exploiting the potential to the full extent. There are 400,000 plant species of both aromatic and medicinal plants known to the scientists. Of these about 2000 species come from nearly 60 botanical families of essential oils. Total production of essential oils in the world is over 100,000 tones. India’s share is estimated to be about 15%. This is almost stagnant for quite sometime due to a variety of reasons.
Aromatherapy is one of the more popular natural therapies across the globe Essential Oils, which are extracted from flowers, fruits, roots, resins and leaves are some of the earliest recorded medicines.
More than 300 essential oils are in use today. Essential oils contain on average 100 chemical components and have myriad functions. Some are antibacterial, antiseptic or digestive while others are antidepressant.
The major drivers for Essential oils and perfumes are Other Mint oils, Peppermint Oil ( Mentha Piperita), Perfumes and Perfumery Compounds, Other perfumes and Toilet Waters and Synthetic Perfumery compounds.
Thanks __~~ The statment of the indian Chemical Industry- chemexcil
