Life styles and emerging market trends in India

In India since liberalization of the economy there is rapid change in life styles. There is a very global trend but there is good impact of local culture as well.

India's affluent who constitute some thing like 3-4 percent but some of them are so well off that they can make Forbes lists too demand special services.

These are consumers who like to collect and also celebrate occasions in a special way.

Weddings and Diwali are special occasions that created demand .

Collectors like collectors items - sort of special editions like antics and boutique type products.

Event management for weddings and theme weddings are equally getting popular. Some photographs are shown here- a rolls collection, a theme wedding of special royal style and a collector's item .


The youth segment is growing. Many market research companies are spending sums trying to understand this segment. They have done what is known as ,Mind Mapping to know their full profile and segment them .

The kid segment is also very rapidly changing. They now are rich guys who have plenty of pocket money and wish to make their own decisions on how to spend that money-it could be a greeting card for a valentine or strawberry sundae.

They are familiar with brands and can identify the car brands easily from a mile/Km distance.

The senior citizens are also changing their life style - they don't save as much as they use to do, they shop on line, watch cricket matches, tour and go for wild life observations and religious cum physical exercise tours , and take infinite care of their health and physique in gyms, health spas resorts and Yoga and nature cure places.

The upper middle income is growing rapidly. This constitutes a very attractive market. Here too there seems to be a need to display their wealth. They buy expensive dresses, visit expensive restaurants and tour in holidays.

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