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Global industry looks at India as a future hub for Fragrances and Flavours

Fragrances and Flavours Association of India (FAFAI) is the national apex body of the players in the Fragrances & Flavours segment. The body was formed in 1949 by a few traders from the segment, with the key objective to promote the sector.

Today, with 800 members, the body, apart from manufacturers and dealers from the Fragrances & Flavours industry, includes those that are from Aroma Chemicals, Natural Essential Oils as well as allied fields.

The association regularly conducts biennial seminars across India, on various topics that are relevant to the Fragrances & Flavours and allied industries.

According to Frost & Sullivan India, globally, the Fragrances & Flavours segment is estimated to be $17.8 billion industry of which the top five players account for 40 per cent of the market. The five largest companies in the industry are Givaudan, International Flavours & Fragrances (IFF), Firmenich, Symrise and Quest International. Japanese firm, Takasago, the sixth largest player, has revenues close to that of QuestInternational.


The Indian Fragrances and Flavours industry has been growing rapidly following liberalisation. The global
economic slowdown did not have any impact on the industry; instead, it clocked a growth rate of 12 -15 per cent. With globalisation, there have been improvements in technology, competition and brand images.


The global industry is looking at India as a future hub for fragrances and flavours, stated Rohit Seth, Joint Secretary, FAFAI, in an interaction over email. Excerpts:

How would you describe the current food fragrances and flavours industryscene in India?

The market for the food fragrances and flavours related products is showing strong growth. The Indian strength lies in the fact that the products are available at competitive prices

What are India’s capabilities in this space? Which are the important flavours and fragrances that are distinct to India?

India's capability in this space pertains to sandal, jasmine and herbal-related fragrances. For flavours, it is about spicebased products since India dominates in production of spices.

What is the total size of this sector and its growth rate?

The total size of the industry including menthol, sandalwood oil and other essential oils is around Rs. 9,000 crore and the estimated growth rate is approximately 12 per cent. The key applications of flavours in the food processing sector include confectionaries, dairy, bakery and snacks among others.

Globally what is India’s stand in the food fragrances and flavours space?

India is a market, which the world is eyeing, so we expect that India is going to place itself at a very commanding position in near future.

Would the country become a hub for contract manufacture of food fragrances and flavours?

India has a good potential to become a hub for manufacturing, especially, for raw materials used by the industry.

What according to you are the visible trends in this industry?

Strong growth is visible for the industry in coming years, going by India‘s inherent strength in the space of spices and development of fragrances. Conventionally, flavours and fragrances are mainly customised in raw materials, which lead to higher pricing of endproducts. The industry is also extremely fragmented and is expected to consolidate in the coming years.

Source: Food & Beverage News-MARCH 2011

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Aromatherapy Essential Oils

One of the nature’s greatest gifts to mankind is the magical properties of Aromatherapy essential oils. Its existence is considered to be very ancient, with a history of 3500 years. Latest research has only recently shown what aroma therapists have known for many ages: “what we smell has a direct impact on how we feel.”


Like the other common senses, the things we smell are transmitted directly to the brain. Research has proved that lavender aroma steps up alpha waves in the back of the head, which is associated with relaxation. That means using lavender helps you to relax. On the other hand, jasmine scent increases beta waves in the front of the head, which has been found to make you feel more alert. You will be on your toes, if you smell jasmine.


The use of aromatherapy essential oils includes inhaling their scent. Aromatherapy is an established system of caring for the body with herbal and botanical oils. Many times, it is the scent that gives the therapeutic value, and other times it works better by making the skin absorbing the oil. Irrespective of how the oil is absorbed into the body, whether through the skin, the mouth, or the nose, essential oils have long been used to help in healing.


This reduces the impact of the oil a bit, but can also prevent harmful adverse reaction. Before you use these oils, just make sure that you take a patch test. Just apply a tiny amount to the inside of your arm and examine it after 24 hours. In case there is no reaction, you are safe in using the oil elsewhere on the body. Use essential oils sparingly and carefully to achieve the maximum benefit.


Here are some common ailments and suggestions for the use of aromatherapy essential oils in treating them. It would be a good idea to find an aroma therapist to help you; so that you can blend you own mixture and achieve the greatest benefit from them.


Allergies: Mix one drop of cypress and one drop of hyssop in the palm of your hand and then apply the mixture to the back of your tongue every few hours to relieve hay fever symptoms.


Backache: Mix equal parts of blue chamomile; birch; rosemary or eucalyptus; ginger or black pepper; lavender; carrier oil. Rub into the affected area after a hot bath, when muscles are relaxed and pores are open.


Nausea or stomachache: Put two drops peppermint oil on a sugar cube and suck the cube slowly. Or, add a few drops of peppermint oil to hot water and drink as a tea.


Headaches: Peppermint, inhaled directly from the bottle, or rubbed with a little carrier oil under the nose and at the temples can be very soothing for headaches.


Cuts, scrapes & scratches: Lavender oil can be applied undiluted to soothe and help heal minor cuts and abrasions.


Anxiety: Lavender, bergamot, Melissa, geranium, and ylang-ylang are great for calming weary nerves. You can mix three or four together. Add to a bath, use in a scent lamp, or massage into the skin with a carrier oil.


Sleep aids: Marjoram, lavender and ylang-ylang in a warm bath can be soothing before bedtime and aids in sleep.


Colds or flu: Blend three parts ravensare, one part naiouli or eucalyptus, one part lemon, one part rosewood, and one part lavender. Add about 50 drops of this mixture to a diffuser, or add 6-8 drops to a bowl of just boiled water, place a towel over your head, bend over the bowl and inhale.


Stress: Lavender and sage are very relaxing. Place a few drops of each on a tissue and leave on the dashboard so the sun can warm it and diffuse it into the air of the car


Arthritis: Add 10 drops each of rosemary and chamomile to a warm bath and soak for 10 minutes.


There are many other essential oils, for treating everything from acne to diabetes to depression. Most oils are not harmful if inhaled, but care should be taken to apply topically on the skin, and never take any essential oil internally without the advice of a skilled professional.






For Inhalation


Add 5 to 10 drops of essential oil into a bowl of steaming water then place a towel over your head and the bowl and inhale the vapor for a few minutes. Feel yourself rejuvenated and free of tension.


For Vaporization


All essential oils are known antiseptic and evaporate easily, thus make very good air-fresheners. Different oils usually create different atmospheres. For example, relaxing Sandalwood or Clary Sage are good for ravishing parties; or cool Peppermint clears your mind when you need to work. Diffusers can be used to make oils diffuse slowly in your working room or living quarters.


As Perfumes


It is very easy to make your own distinctive perfume by skillfully blending different oils. Try blending with different combinations, which can be mixed with a carrier oil or non-fragrant alcohol.

Refrence: Rebutable source article from Authorized Book.

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